New BIbimbap advertisement on New York Times with Young Ae Lee


New Advertisement about popular Korean food Bibimbap on NYT has been published. Bibimbap is a great and a prototype of Korean traditional food. It has a lot of nutrients and Koreans love it! You can easily make it at home, and Koreans love to buy them outside, too. Lee Yong Ae, Korea’s top actress became a model for the campaign and surprisingly, she did it for free! She chose to donate her talent because it is for promotion of Korean food to the world. She was chosen as the model because she was a heroine of famous Korean drama ‘Daejanggeum’, which was shown to so many people around the world! Therefore her influence to foreigners are expected to be gigantic. I wish this advertisement gets a great reflection!


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